Second FREE Webinar!
HCAHPS and Value-Based Purchasing: New Assets for Hospital Volunteer Resource Professionals
Thurs., June 6,2013 at 1pm CST

Principles Course-Now Available Online!
May22, June 12, June 26, July 10, and July 24

Register today!
AHVRP 2013 Conference
August 28-31, 2013
Marriott Indianapolis Downtown
350 W. Maryland St.
Indianapolis, IN
Save $50 with the Early-bird special!
Early-bird ends May 31

Save the date!
AHVRP 2014 Conference
August 19-22, 2014
Hyatt Regency Crystal City
Washington, DC, metro area
Guest room rate is $159

Save the date!
AHVRP 2015 Conference
August 25-28, 2015
Hyatt Regency Atlanta
Atlanta, GA
Guest room rate is $159

Marketing: You CAN Do It!
Move your Gift Shop forward by reviewing basic marketing principles and looking at “real world” examples of successful hospital gift shop marketing.

Overview: Marketing is everything you do and say to drive customers to your store and influence their purchases. What are you saying? What are you doing? How are you doing it? How can you do it with “non-profit” restrictions? This interactive workshop will review basic marketing principles and demonstrate their application with “real world” examples of successful hospital gift shop marketing and keep you moving toward “your” plan for greater success.

Learning Objectives:

• Build your business                     
• Increase customer loyalty           
• Create excitement  with a marketing strategy for your unique market 
• Equip yourself with great ideas and tools necessary to begin forming your marketing strategy

Presenter: Angelina Blackmon
Angelina has twenty five years experience in wholesale and retail sales, purchasing, inventory management and retail financial management. She has demonstrated ability to profitably expand a mature business with 30% increase in gross sales. Angelina was a featured Gift Shop presenter at the 2009 AHVRP Annual Leadership Conference whose presentation rated among the highest of educational offerings.  She is an active AHVRP member currently serving on the AHVRP Retail Operations Committee.

Presented: 2011