1-2-3 Marketing + Merchandise = Sales
Overview: In this 60 minutes session you will be exposed to 3 basic principles of marketing- 3 principles that you can turn into a discipline. You will learn easy – time efficient ways to increase traffic in your store and generate buzz through your medical facility. When these 3 principles are teamed with great merchandise, it will increase your sales!
Learning Objectives:
Presenter: Angelina Blackmon
Angelina has over 20 years experience in the gift retail industry. She has been a sales representative managing the sales and marketing of a territory for Enesco, CBK and the Applause Company. Her territory included retailers with single stores, multiple stores and achieved her success by partnering with her retailers in merchandising and marketing efforts.
She was the Director of Gift Shops for St John Health System from 2003 until 2010. At St John she implemented many of the principles you will hear about today. She oversaw 3 shops and an internal website.
Her most recent retail adventure included opening 3 Orvis endorsed stores in the vast Wilderness of Canada. Now back from the Wilderness she manages marketing campaigns for gift sales representative groups Cliff Price and Company and Krysan and Associates. She also recently began working with the creators of a Magnabilities.
Angelina lives in Tulsa, OK with two adorable kitty cats…who often help her with her marketing campaigns.
Presented: 2010
